[Video] Produkt - Hold It Down

Hip Hop is life, power, and expression. Hip Hop transcends race, class and cultures. It has been the voice for those who have been marginalized and oppressed. Rap Renegade Produkt is the embodiment of true Hip Hop. Produkt is a breath of fresh air in a era where “Copy Cat” rappers rule. Produkt delivers vivid rhymes and smooth flows. His skillful wordplay and witty metaphors paint precise pictures. And his cadence and penmanship are top-notch. The rapper shows off a complete package of artistry. Produkt’s charismatic personality exudes swagger and he has gained the respect of hard core Hip Hop fans from across the globe. Moreover, his matinee idol good looks have resulted into a growing fan base among females as well. Produkt is a Rap juggernaut infused with a perfect blend of rebellious rage and charismatic cool. In recent months Produkt has made a tremendous impact with his hit singles “Hold It Down” and “Freak Affair.” The singles are garnering accolades and airplay on college radio stations and mixshows from around the country. Additionally, the music videos for his songs have received over 1 MILLION views among various blogs including WorldstarHipHop.com, Ballerstatus.com and YoRaps.com. “Come Get Me” has amassed over 70,000 real views on YouTube and “Father Forgive Me” has achieved over 71,000 real views on YouTube in just a couple of months. “I am building a solid movement one fan at a time,” states the rapper. Produkt’s team puts heavy emphasis on visuals and image. In fact, some people assume that he is already a major label artist due to the superior visual presentation that he displays. In addition, Produkt’s impressive presence on WorldstarHipHop and other blogs has led to him receiving a clothing sponsorship from L.E.S. clothing. Equally Important, One of Produkt’s unique selling propositions is that he has actually lived the life he raps about. His music incorporates an element of realism and rawness that is authentic and seldom seen on today’s independent musical landscape. Produkt is of Puerto Rican heritage and the legendary rapper Big Pun is one of his biggest influences. “Big Pun taught me that in order to stand out as a Hispanic in the Hip Hop culture, you need to be larger than life,” raves the emcee. Via Concore ENT

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